TORONTO, JANUARY 26, 2012: Season 1 of The Water Brothers, an original six part doc series from SK Films, premieres on TVO at 7PM (EST) on March 19th.
THE WATER BROTHERS TV SERIES PREMIERES MARCH 19, 2012
TORONTO, JANUARY 26, 2012: Season 1 of The Water Brothers, an original six part doc series from SK Films, premieres on TVO at 7PM (EST) on March 19th, which marks Canada Water Week and UN World Water Day on March 22nd. The series will also be available for streaming nationally at tvo.org. Season 2 has already been ordered by TVO.
Audiences will join the charismatic and adventurous brothers – Tyler and Alex Mifflin – as they travel the world exploring the challenges facing water, earth’s most precious resource. The Water Brothers are passionate and bring a fresh perspective to one of the most compelling contemporary subjects of our time. “We are at an amazing time in human history, where we can all initiate change in our daily lives, on a local level, to solve global problems and we hope through this series we can shed some light on the state of what’s really happening with water issues around the world,” says Co-host Tyler.
The series is unique as the brothers prove that you can still have some fun, enjoy local cultures, while investigating serious subjects.
Season 1 includes stunning footage and compelling stories as the Brothers explore the massive coral reef system of Central America and Mexico (“Reefer Madness“), the potential impact of dams on the Mekong River including Cambodia and Vietnam (“Valley of the Damned“), the Arctic (“The Big Thaw“), the gigantic, engineered water systems of California (“Water in All the Wrong Places“), the threat to the Great Lakes from the invasive Asian Carp (“Carpageddon“) and our obsession with bottled water (“Bottlegate“).
The two brothers in their twenties – one a film production graduate from UBC (Tyler) and the other an environmental/international studies graduate from Dalhousie (Alex) – are making this series, largely on their own. Alex is researching, writing, co-hosting and is the interviewer of world-leading water experts. Tyler is co-hosting, directing, co-producing and shooting.
Word about The Water Brothers is spreading and they already have a very strong and growing following. They are frequently asked to host and speak at water and conservation related events and this past fall, they made a presentation at the TEDx Youth@Toronto conference and excerpts from the series were selected for inclusion in the Youth Climate Report during the UN’s Convention on Climate Change (COP17) in Durban, South Africa.
As an extension of their goals and passion, The Water Brothers are launching QUENCH – a free mobile app which will instantly connect users to the nearest water fountain or official water bottle re-fill location, in stores, restaurants, etc. in the Greater Toronto area. QUENCH is brought to you by The Water Brothers, the Bell Broadcast and New Media Fund and TVO. “QUENCH provides a convenient choice for consumers. Hopefully it will help reduce the impact of the hundreds of millions of plastic water bottles discarded in Canadian landfills each year” says Alex Mifflin.
SK CEO Jonathan Barker and Executive Vice-President Wendy MacKeigan are producing The Water Brothers series.
About SK Films:
SK Films Inc. is a Toronto-based, multi-platform entertainment content provider and a leader in 3D film production and distribution. The company was founded in 1998 together with the late Robert Kerr, the visionary co-founder of Imax Corporation. Its next major film is Flight of the Butterflies 3D scheduled for release in Giant Screen/IMAX theatres in September 2012.
For further information:
For Water Brother and QUENCH Media Inquires:
Chris Allicock
Amberlight Productions
T: 416-694-3131
C: 416-319-8003
E:callicock@amberlight.ca
For TVO Media Inquiries:
Paul Ginis
TVO, Communications and Marketing
T: 416.484.2600 ext. 2445
